July’s HotPixel Hot List is up at the HotPixel blog, and it’s about a crowdfunding site that I know a lot of you have expressed interest in. I had the chance to speak with Tyler Palmer (Director of Operations) and Cole Palmer (Director of Creator Relations) over at Patreon about what sets their company apart and how a model like Patreon’s can help filmmakers and creators of longer-form content. If you’re curious about that at all, you’ll wanna check this out!
Patreon fills a niche that allows creators who may have fallen through the cracks before – or who have been underpaid by AdSense through YouTube – to have a shot at making a living. Tyler told me the story of the birth of Patreon by telling me how Conte started the site.
“Jack launched his first music video called Pedals, and he spent close to $10,000 on the music video. He got his check from YouTube, from AdSense, in the mail for $120. So, he went into debt making this music video, and that’s why Patreon exists,” he explains with a laugh. He then told a similar story about musician, Molly Lewis, who had 30,000 views on a video that ended up paying her a whopping $60. Her paycheck from Patreon for the same video? $2,300. “I hear the story too many times, from people who have thousands of eyeballs, millions of eyeballs, and then they get their check for fifty-three dollars,” says Tyler. Fan love translates directly into support for the artist without having to go through advertisers, which is one of the many things that makes Patreon special.
Now, this is all very well and good for digital creators of short-form content, but what about creators of long-form content – like, independent films, for example. Can they make a home at Patreon, too?
For the complete article, as well as to leave a comment about it, CLICK HERE.