Finally, a Beacon post about something OTHER than the movie, Noah! 🙂 In my latest over at Beacon, I talk about the current trend of using feminism to market products: when it’s effective, when it isn’t, and whether doing it at all is OK.


Not to be left out, Pantene put out an ad that focused on the double standard inherent in labels placed on confident women who work hard (“bossy,” “selfish,” “show-off”) as opposed to men who do the same (“boss,” “dedicated,” “confident”). The ad encouraged women to #ShineStrong (and apparently one way to do that is by washing your hair with Pantene, rather than – I don’t know – getting a Masters Degree), and again put the onus on them to not “let labels hold [them] back,” while not acknowledging that beauty companies are a big reason why women focus so much on their looks as their only asset, which leads to the labels this ad is warning against.

These ads are the equivalent of your older sibling grabbing your hand, slapping you in the face with it over and over, then asking “Why’re you hitting yourself? Why’re you hitting yourself? Why’re you hitting yourself?”

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